Infographic Design for healthcare

Imedo.de is a major German healthcare platform that was launched in 2007. After getting substantial funding to grow their business, they launched a campaign to increase both trust and awareness nationwide. Their business model makes them reliant on the trust of both medical practitioners and patients.

An essential part of the campaign was a well-researched infographic to be promoted both offline and online. By convincing practitioners from all over Germany to hang up the printed infographic in their waiting rooms, they were to improve their brand credibility manifold.

Client: Imedo, healthcare
Services: Infographic design
Design Delivery price: £690

The challenge

Imedo needed an infographic with truly useful information and a great design to encourage people to purchase a printed copy and hang it up in their homes and in care facilities.

They decided on an infographic that explains key facts about the most prevalent lifestyle illnesses in Germany and that provides tips on how to avoid such illnesses. Our challenge was to fit the abundance of data in a design that is both pleasant and easy to understand.

Review of the brief

Imedo provided us with an explanation of their goals, details about how they want to use the infographic (in print formats and online) and a sketch of what they had in mind for the layout. Next to the sketch we received information about illnesses to be featured and the relevant statistics to be displayed.

Upon reviewing the brief for the infographic we realized there were a number of issues that needed to be addressed. Firstly, there was too much information to fit it all into an attractive design. Secondly, the structure of the infographic needed to be changed to allow for a more logical flow when reading the information. Thirdly, there were no graphics provided.

We immediately took action to work on these issues. We agreed with the client to increase the size of the infographic and remove unnecessary information. We proposed a better structure to make the reading flow from section to section more intuitive. We then agreed to use stock graphics for the anatomical illustrations and to assign our dedicated illustrator to draw all of the other graphics as an additional service.

Sketching the infographic

Complex infographics need a sketch first. We created several sketches to test different ways of visualising the connection between the different elements of the individual illnesses. This also allowed us to test whether we can truly fit all the illustrations and the text content at a readable size.

While sketching, we refined the initial structure and we edited some texts to create optimum balance between visualization and text information.

Graphics and illustrations

As it would have been fairly expensive to create so many anatomical drawings, we used stock illustrations. Finding the correct illustrations in high quality took a few hours, but it was worth it. The graphic design team created the overweight human, the food illustrations and other graphic elements to be used in the design, such as charts and icons.

The layout design

When the designers got to work on the first version, they already had: the sketch, the illustrations and the text content. Now it was all about putting it together in a nice and clean design.

Detail of anatomical illustration

Graphic illustration of high cholesterol level and arteriosclerosis

Each illness is presented with an image that illustrates the damage it causes, a text explanation and a set of key statistics: prevalence, curability, mortality, how it can lead to death, costs to society and main causes.

Fact sheets and statistics are shown on the sides of the infographic. For each of them we have chosen a very direct and simple design that is easy to understand.

infographic statistics on fast food chains

Graphic showing the number of main fast-food restaurants in Germany

The right side of the infographic offers lists with tips to reduce risks for each of the illnesses.

infographic tip sheet detail

Sheet with seven tips for reducing the risk of heart attack

Finally, another section visually shows how the human body processes some of the most common substances people consume.

Graphic elements for health infographic

Graphic illustrating how common nutrients are processed by our body

The result is an infographic packed with information that one can study again and again to discover new facts. At a closer look, the infographic is rich in cute details that make you love it.

Health infographic design

Final infographic design

Use infographics in your marketing campaigns
Given the complexity of the work and the size of the infographic, this design was created as a custom design project. We also offer infographics in standard formats and sizes optimized for online sharing. Prices start at £80 plus VAT and they include our love for good design.